In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach. We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs. Some highlights include: * The difference between loyalty and membership programs * How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue * Why expiring rewards encourage repeat visits without increasing costs If you’re considering a membership program or looking to improve your existing one, this episode is for you.
In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.
We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.
Some highlights include:
If you’re considering a membership program or looking to improve your existing one, this episode is for you.
Links
TapWyse - Website