On this episode of The True Craft Podcast, we sit down with Eric Ruta, founder of Magnify Brewing and CBPO, to discuss recent experiences from his daily conversations with brewery owners across the country and running both a high-traffic downtown taproom and a 500+ brewery buying co-op. Highlights include: * Why event programming—from line dancing to town festivals—is essential for driving taproom traffic * How joining a group purchasing organization can cut tens of thousands of dollars off your P&L * Why brewery owners shouldn't be afraid to raise prices on premium beers and specialty products Whether you're scaling up or scaling back, Eric's straight-shooting approach is a must-listen for every craft brewery owner.
On this episode of The True Craft Podcast, we sit down with Eric Ruta, founder of Magnify Brewing and CBPO, to discuss recent experiences from his daily conversations with brewery owners across the country and running both a high-traffic downtown taproom and a 500+ brewery buying co-op.
Highlights include:
Whether you're scaling up or scaling back, Eric's straight-shooting approach is a must-listen for every craft brewery owner.