The True Craft Podcast

E81: Building A Niche Brewery with Nick and Christina Lumsden of Dogleg Brewing Company

Episode Summary

In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business. Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships.

Episode Notes

In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.

Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships.
 

Links:

Dogleg Brewing Company - Website

Dogleg Brewing Company - Instagram

Dogleg Brewing Company - Facebook  

 

Nick and Christina’s Contact Info:

nick@doglegbrewingco.com

christina@doglegbrewingco.com
 

Book a Discovery Call

Subscribe for more insight