In this episode of The True Craft Podcast, we welcome Andrew Coplon, Founder of Craft Beer Professionals and Secret Hopper to explore his unique insights on curating a fantastic customer experience in the taproom... and why that’s more important than ever. Just a few of the topics we cover: * How to create what Andrew calls a “Wow! Experience” using his Taproom Venn Diagram: beer, memorable atmosphere, and engaging staff. * Andrew’s take on the current epidemic of taproom staffing issues, and how to tap into the personalized motivations of each of your staff members through rewards, recognition, and opportunities. * Why tabs are 30% higher in environments your customers perceive as “high engagement” and how to create high engagement through goal setting and tracking, training time-on-calendar, and most importantly, consistency. At one point in the episode, Andrew claims “taproom” is his middle name, and it shows. He’s a wealth of knowledge with direct, on-the-ground experience and offers a perspective you won’t want to miss.
In this episode of The True Craft Podcast, we welcome Andrew Coplon, Founder of Craft Beer Professionals and Secret Hopper to explore his unique insights on curating a fantastic customer experience in the taproom... and why that’s more important than ever.
Just a few of the topics we cover:
At one point in the episode, Andrew claims “taproom” is his middle name, and it shows. He’s a wealth of knowledge with direct, on-the-ground experience and offers a perspective you won’t want to miss.
Links:
Craft Beer Professionals - Website
Venn Diagram of Taproom Experience